Bet365

The meteoric rise of betting giant Bet365

Undoubtedly one of the biggest names in the betting industry, family business and gambling empire Bet365 has been wooing bettors with enticing offers and an ever expanding betting market since the start of the millennium. Founded by British businesswoman Denise Coates, who is currently Co-CEO of the company along with her brother John, Bet365 has been expanding and growing from strength to strength since its very inception.

It’s perhaps no surprise then that Bet365 is the preferred destination for many bettors around the world as longevity in the gambling business is rare and difficult to maintain. Simply put, track-records count for a lot and the few bookmakers that have successfully competed in the industry over consecutive decades are generally considered a safer bet when compared to new, lesser known betting sites that are often viewed with an air of scepticism.

Besides enjoying its reputation as a behemoth in the bookie industry with veteran status, there are a multitude of factors that have contributed to the growing success of Bet365.

Extensive betting menu

It’s true that football along with other popular sports such as tennis, motorsports, and boxing should be considered Bet365’s “daily bread”. But the inclusion of niche sports like table tennis, bowls, Gaelic sports, and badminton give the company a sports menu that is so extensive few competitors can match it. And let’s not forget that Bet365 has also tapped into the novelty betting market, including US election betting and betting on the winners of popular reality TV programs – a service which few other bookmakers provide..

Customized bets

Most bookmakers offer a system by which customers can make their own unique bets but Bet365’s Bet Maker service takes the idea of tailor-made betting to an entirely different level. Bettors can customize their bets to include 12 selections such as the players to score, the number of goals, red cards, and half time results, to multiply their odds in the hope of a big return.

Enticing offers and bonuses

Bet365 is known for promoting solid offers for new and existing customers all over the world. Potential bettors should monitor Bet365 closely for limited sign-up offers such as the current “Bet £10 Get £50 In Free Bets”. Existing customers can benefit from on-going offers such as the Multi-Sport Accumulator Bonus which adds a bonus of 5 – 70% to your winnings on successful bets.